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From Thin And Exhausted Lashes To Thick And Healthy Lashes After 50: How I Did It?
Written by Sarah Miller | February 20, 2023 | 5 minute read
About Author: M.Chem.E Sarah Miller, 59
Born and raised in Bedford, Indiana.
Mother of 3, grandmother of 4.
Sarah says "Every Woman Should Have Bold And Dazzling Eyes Despite The Age..."
I believe that our eyes are often our most intriguing feature. We can communicate joy, mirth, love and contentment through our eyes in ways much deeper than words can convey.
21st November 2020 was the turning point in my life. I wanted to age differently. I didn't want to age like 99% of women, feeling less and less confident as the years went by.
As I looked in the mirror, I couldn't help but feel disappointed with the thinning of my lashes as I grew older. I knew that I wasn't alone in feeling this way, but it didn't make it any easier.
One day I was crying in front of my mirror. I remembered the days when I would confidently put on my makeup, applying my favorite mascara and feeling like a million bucks. I remembered the times when I would go out to theatres and events at least once a week with my friends, feeling beautiful and alive.
But now, as I looked at my thinning lashes, I couldn't help but feel like a shell of my former self. Those memories felt like a distant dream, and the reality of my aging appearance left me feeling hopeless and defeated. The tears that were streaming down my face were a mix of sadness, longing and acceptance.
Suddenly, my husband came inside our room. He saw me with tears streaming down my face. He saw me at my most vulnerable state.
"Sarah, what is wrong? Why are you crying?" He asked. "John, It`s allright for me. I`m just not feeling well today." I replied. I was ashamed to tell him the truth.
But he knew that it is not allright... I`m not like that. Usually.
I felt terrible. I know that ageing is a normal process... But it was too much for me that day.
I decided to do something about it!
I realized that I needed to take action and started researching ways to improve the health and appearance of my lashes. I gathered tips and tricks that mature women could use to have beautiful and healthy lashes.
After dedicating hours of meticulous research, testing and experimentation, I discovered 5 BIG mistakes most mature women do that prevents from defining and accentuating the eyes, specifically for women in their 50s and beyond. Keep reading to discover the secrets to revitalizing and enhancing your eyes.
1. STOP Using Harsh Mascara
Non-hypoallergenic mascara (one that contains preservatives) can irritate eyes, making you rub them more frequently. This results in lash loss. Always use a pH balanced, gentle products.
2. STOP Using Water-Proof Lash Products
Water-proof mascaras are a nightmare to get off. They dry out mature lashes, making them thinner, and more prone to breakage.
3. Forget Layering.
Choose a mascara that works. So you don’t have to build drama and length. 2 clean coats and you should be done. Cakey mascara = more smudging.
4. STOP Using Mascaras Designed For 20-Year Old Girls.
Most mascaras are designed for 20-30 year olds, and contain different chemicals. Instead, search for mascaras that contain ingredients suitable for mature women.
5.Don`t Use Regular Mascaras. Use a Serum-Based Mascara!
Mascaras fleck due to two reasons - dry, parched lashes that are rough and broken. A serum based mascara is one that hydrates mature lashes and then melts into a smooth coating around each lash.
Finally, I found the solution... The 4th and 5th tip opened my eyes!
As we age, the delicate skin around our eyes gains texture and may be drier. Our lashes may thin and break, and eyebrows may lighten.
These changes require adjustments to the techniques and products you used to highlight your beautiful eyes in your 20s, 30s or even your 40s.
Most mascaras that I saw in the market don`t suit mature women needs.
- They don`t have wands to separate and coat thin, tiny lashes. This creates lumps.
- They are not hypoallergenic. You get red, watery, irritated eyes. And smearing.
- They dry out lashes with water-proof formula. Mascara on dry lashes flakes.
- They are not easy to take off! And further damage lashes over a period of time.
I decided to change this! Mature women deserve to have a mascara that is tailored to their unique needs and concerns!
I called my close friend Catherine Davis, who is also a chemical engineer. We both graduated San Diego State University. We met in my home. I told her about my intentions to make a mascara for women over 50.
She was very interested in my plan. Cathy promised me that she will talk with her colleaugues, business partners and friends, and will help me with making my own dream mascara.
After a week we had a meeting in a laboratory.
And the process had started...
We finally made a mascara that has following features:
- Serum-based mascara, that actually heals your thin lashes in a long-term
- Has a wand that’s designed to separate thin and tiny lashes
- Has a water-resistant formula that’s NOT waterproof
- Has a hypoallergenic base
- Has vitamins that double up as a lash booster
I named it BlissLash Mascara because when I apply it to my lashes, I feel the bliss flowing in my soul.
It`s a mascara that is tailored to mature women unique needs and concerns!
I am so happy that finally my dream came true!
My confidence is back, and I no longer cry in front of my mirror! I can go to parties, theatres, or other events while rocking my own mascara on my NOW HEALTHY, THICK, AND BEAUTIFUL eyelashes.
BlissLash Mascara is so easy to apply and easy to take off! It does not irritiate my eyes (my eyes are very sensitive). It makes my lashes look stunning instantly after applying!
Also, my friends LOVE this mascara!
"Totally suggest this brand to older ladies! I`ve been searching for a mascara, that will not hurt my sensitive eyes. Tried Lancome, Maybelline, etc. My friend suggested me to try BlissLash mascara from Bliss Cosmetics. Ordered it, received after 6 days and now I`m happy using it :) It makes my lashes look stunning instantly after applying the mascara."
“I am mature age and have very sparse lashes. Have tried many expensive varieties in the past and I can honestly say this is the best mascara I have come across. Plus so inexpensive for the quality achieved. Thank you so much Bliss! I will definitely be back for more.”
"Excellent company! They claim that their products are made for women over 50, and it definitely is like that! I`m 62 and I`ve tried many mascaras out there, but BlissLash Mascara works the best for me! Totally recommend this company to any mature woman who wants to look stunning despite the age!"
"Totally suggest this brand to older ladies! I`ve been searching for a mascara, that will not hurt my sensitive eyes. Tried Lancome, Maybelline, etc. My friend suggested me to try BlissLash mascara from Bliss Cosmetics. Ordered it, received after 6 days and now I`m happy using it :) It makes my lashes look stunning instantly after applying the mascara."
“I am mature age and have very sparse lashes. Have tried many expensive varieties in the past and I can honestly say this is the best mascara I have come across. Plus so inexpensive for the quality achieved. Thank you so much Bliss! I will definitely be back for more.”
"Excellent company! They claim that their products are made for women over 50, and it definitely is like that! I`m 62 and I`ve tried many mascaras out there, but BlissLash Mascara works the best for me! Totally recommend this company to any mature woman who wants to look stunning despite the age!"
"Totally suggest this brand to older ladies! I`ve been searching for a mascara, that will not hurt my sensitive eyes. Saw an ad and ordered the mascara from Bliss Cosmetics. Received after 6 days and now I`m happy using it :) It makes my lashes look stunning instantly after applying the mascara."
“I am mature age and have very sparse lashes. Have tried many expensive varieties in the past and I can honestly say this is the best mascara I have come across. Plus so inexpensive for the quality achieved. I will definitely be back for more.”
Excellent company! They claim that their products are made for women over 50, and it definitely is like that! I`m 62 and I`ve tried many mascaras out there, but BlissLash Mascara works the best for me!
“Love it. My eyelashes have never looked better.”
"I`m 72 and I get so excited when I start putting BlissLash Mascara on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. It looks really good with silver hair as well. And after using this mascara for 6 weeks I can already see the difference in my lash length! I just love it. It’s so easy for me to apply BlissLash Mascara. You will love this mascara — I promise you will! So ladies, you know what? My lashes are in the bliss!” - Sharon H.
My Guarantee
I'm confident in our products, and I'm sure you will love them! That's why we offer a 60-day money-back guarantee for all our proucts! Don't like the product? Let us know and we'll send you your money back even if that bottle is empty :) Your order here is 100% Risk-Free :)
If you have read this article to this paragraph, it means that you are in a similar situation that I was 2 years ago.
But don`t worry, because it is possible to have long, luscious, and healthy lashes even after 50!
You just need to change your make-up routine.
And it`s easy :)
Learn more about the BlissLash Mascara, and join the community of happy mature women!
Supporting your journey,
- Sarah, Co-Founder of Bliss Cosmetics
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What mature women are saying about us...
“By far this is the best ‘make-up’ for women over 50. I feel the need to brighten up just a little. Time is showing on my eyes, which is beautiful, but a splash of Bliss Products is the perfect accompaniment of a wonderful life.” — Peggy
Try our line of pro-age eye cosmetics by Bliss Cosmetics! You’ll love it.
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