Ladies, did you know that eyelash care after 50 should be different?

As we age, we may notice changes in the appearance of our eyelashes. Thinning, sparse, and shorter lashes can be a frustrating and concerning issue for many women over the age of 50.

While some may chalk it up to natural aging, with just a few tweaks to our lash care routine, we can achieve thicker, fuller, and more beautiful lashes that make us feel confident and radiant at any age.

In this article, we will discuss why lashes thin as we age, and the three main mistakes mature women make in lash care.

Just like the hair on our head, our eyelashes also go through a growth cycle. 

The cycle consists of three phases: the anagen phase (active growth), the catagen phase (transition phase), and the telogen phase (resting phase). 

During the anagen phase, the hair follicle is active, and the hair grows longer. This phase can last between 30 to 45 days. 

Afterward, the catagen phase starts, which is a short transition phase where the hair stops growing. 

Finally, the telogen phase begins, and this is where the hair rests for several weeks before falling out, making room for new hair growth.

As we age, our hair follicles start to shrink, and this can affect the growth cycle of our lashes. The anagen phase may become shorter, meaning that our lashes do not grow as long as they used to. Additionally, the number of hairs in the telogen phase may increase, leading to a loss of lashes.

As we grow older, our eyelashes need extra love and attention to keep them healthy and beautiful. However, many women make these 3 simple mistakes that can cause their lashes to become thin and unhealthy. It's important to learn the proper care routine to avoid these issues and keep your lashes looking their best. 

Many women over the age of 50 continue to use the same mascara they have always used. However, the type of mascara that works well for younger women may not be as effective for mature women. Mascara for younger women is often formulated to lengthen and volumize lashes, which can make them look spidery or fakeon older eyes. Additionally, many mascaras are not hypoallergenic and contain harsh chemicals that can cause lash breakage or irritation, which can be more problematic for mature eyes that are already more sensitive.

Eyelash serums are designed to enhance lash growth by nourishing and strengthening the hair follicles. Unfortunately, many mature women do not use eyelash serum or even know about its benefits. Lash serum is especially important for older women because it can help to counteract the effects of aging on lashes. By nourishing the hair follicles, the serum can help to extend the anagen phase of the growth cycle, which can lead to longer and thicker lashes.

While eyelash extensions may seem like an easy fix for thinning lashes, they can actually do more harm than good, especially for women over 50. The adhesive used to attach the extensions can irritate the delicate skin around the eyes, causing redness, itching, and even infections. Additionally, the weight of the extensions can put strain on the natural lashes, causing them to become weaker and more prone to breakage. In the end, the risks and potential damage from eyelash extensions may outweigh the benefits.

First and foremost, STOP doing these three BIG mistakes I just revealed to you. 

It's time to retire those mascaras that your daughters use - these products are often too harsh and formulated for younger lashes. 

Additionally, it's best to avoid using eyelash extensions, which can put extra stress on delicate lashes and cause damage. Instead, consider investing in an eyelash enhancing serum, which can help to nourish and strengthen lashes, resulting in longer and fuller lashes over time. 

Finally, be gentle with your lashes - avoid rubbing your eyes and use a soft cotton pad to remove makeup. By making these simple changes to your lash care routine, you can achieve the beautiful, thick lashes you've always wanted, and feel confident and radiant at any age.

Now we know that we should say goodbye to mascaras we used when we were younger. They don't suit mature women needs. You probably have noticed that the mascaras you used in your younger years just don't seem to work the same anymore.

But what makes BlissLash Mascara different from other mascaras available in the market?

BlissLash Mascara is made by mature women for mature women. This mascara is designed with the needs of women over 50 in mind. 

Unlike other mascaras, it is hypoallergenic and water-based, making it gentle and easy to remove. 

Its unique formula is also enriched with an eyelash enhancing serum, nourishing and strengthening lashes while providing length and volume. 

The wand is designed to reach even the tiniest lashes, creating a full and fluttery look that enhances natural beauty.

With its nourishing formula, BlissLash helps to counteract the effects of aging, resulting in healthier and more beautiful lashes over time. 

Additionally, its easy-to-remove formula makes it a hassle-free addition to any beauty routine, without causing further irritation or damage to lashes.

Another key difference is the design of the wand. Unlike other mascaras that can be bulky and difficult to maneuver, BlissLash's wand is slim and precise, allowing for maximum coverage without clumping or flaking. This makes it easier to reach even the tiniest lashes and create a more natural, full look.

Not only will it enhance the natural beauty of lashes, but it will also provide a confidence boost that can be truly life-changing. With fuller and more beautiful lashes, you can feel more confident when meeting old friends, going to theaters or concerts, and attending other special events.

Your lashes will radiate a sense of poise and elegance, knowing that they look their best at any age. 

By using BlissLash Mascara, mature women can take control of their lash care routine and feel confident in their own skin, no matter where life takes them. 

It's time to embrace the best lash care practices for mature eyes and experience the transformative power of beautiful lashes with BlissLash Mascara.

Thousands of women over 50 have already discovered the transformative power of BlissLash and are thrilled with the results. We are proud to have so many happy customers who have found their lash care solution with BlissLash Mascara. Don't miss out on the opportunity to join them - order your own BlissLash Mascara today and experience the difference it can make for your lashes!

We are confident that our BlissLash Mascara is the perfect product for mature women looking to enhance the natural beauty of their lashes. That's why we offer a 60-day money-back guarantee, even if the bottle is empty. With the assurance of a full refund if customers are not satisfied, customers can try out BlissLash Mascara with confidence and discover the difference it can make for their lashes.

"I struggled to find a mascara that met the needs of mature women. 

That's why I created BlissLash Mascara - a gentle and nourishing formula designed to enhance the natural beauty of mature lashes.

It is possible to have long, luscious, and healthy lashes even after 50!

You just need to change your make-up routine."

Supporting your journey,

- Sarah, Co-Founder of Bliss Cosmetics